When the results achieved by a business are poor or less than expected, should the strategy be changed? It is a question every entity wrestles with at some time, and typically the worse the results, the more there is a demand to change the business strategy or the pricing strategy. Sometimes changing the strategy is the right answer, but very often poor results are a result of poor execution. In those cases, the business should stick with their well-thought-out strategy, but focus their efforts on improving the implementation.
Last month I attended two Major League Baseball spring training games with some long-time friends. Of course, our experience included beer, because ball parks and beer go together so well. Buying the beers also reminded me that in pricing strategy, how you structure your prices is just as important as the prices you set.