Donald Trump likes to call any reporting critical to him or his presidency Fake News. While that is a thin-skinned reaction to the stories, the President often has a legitimate point that the reporting was written in a style designed to get a specific reaction. Somewhat similarly, we often see pricing strategies anchored on very high “List Prices” plus large discounts. The discounts attract customers for a while; however, customers eventually realize these are Fake Discounts which run out of steam and that causes more problems than they are worth. Read more