Earlier this month, three friends and I enjoyed a golfing weekend at Streamsong Resort. We each purchased a bundle, The Tour Package, which included three nights at the resort, one round of golf on each of the three courses, daily breakfast, and a $50 credit for purchases in resort shops. Although I would make a slight adjustment, the Streamsong weekend is a good example of using bundles to improve profitability. Read more
Late last month I presented at the Professional Pricing Society conference, along with several other pricing experts and practitioners. During a break, one of the attendees told me his company wanted to move to dynamic pricing, because they had seen very positive results in other companies who have done that. While learning from other companies and industries is always a great idea, it is important to remember that not all markets or situations are alike. Make sure you select a pricing strategy that supports how you compete in your industry and fits your particular circumstances.