Customers can sometimes tell you one thing, but behave in a different way. Conjoint analysis enables us to observe how customers make trade-offs between certain features and benefits; and compared to a simple survey, this gives us a better understanding of how customers will act.
We use conjoint analysis in:
- New product development
- Product and pricing positioning
- Segmentation
- Market growth strategies
- Analyzing competitive threats
Modern analytical techniques enable us to determine how customers make decisions among alternatives. We offer a variety of discrete choice modeling techniques including:
- CBC
- ACBC
- MBC
- Max-Diff
At the completion of our conjoint analysis, we provide you with a complex market simulator with:
- Demand curves
- Sensitivity analysis
- Scenario comparisons
- Valuation of attributes