Market segmentation is a critical component of most successful firms. In any market, we nearly always find groups of customers who have different needs and correspondingly value products or services differently. Knowing who is who enables you to set prices more strategically and invest marketing spending more effectively.
We help you identify segments by:
- Designing appropriate market questionnaires
- Programming and managing customer/prospect surveys
- Interpreting results to create profiles and extrapolate segments
We use a variety of statistical techniques and identify the tools that best address your market:
- Latent Class
- CHAID
- C&RT
- Hierarchical Regression
- K-means
- 2-Step
- Discriminant Analysis