Don’t guess at what customers and prospective customers are thinking — ask them. Equally important, ask them in a way that captures the specific information you need, not just vague generalities.
We help you identify the key questions to be asked, design and administer the surveys, collect the responses, and interpret the results.
Our most common surveys include:
- Customer Satisfaction
- Net Promoter Score
- Unmet Market Needs
- Customer Preferences
- Product or Service Attribute Importance & Ratings
- Concept/Product Testing
- Competitor Profiling
- Brand Assessment