Every day, customers assess the value of your products compared to their next best alternatives which are often competitors’ offerings. The positioning of your products versus competitors can change over time as both of you make changes in the features and services you offer. Monitoring and interpreting the changes your competitors make is an important step in strategically marketing and pricing your products.
We help you track competitors products by:
- Identifying the nearest competitor products and the differences in features
- Building a database of competitor products to be tracked
- Developing tools to follow the competitor in online marketplaces