Are you preparing to develop or launch new products into the market? Strategic Pricing Solutions works with your R&D, Marketing, Sales, Finance, & Pricing teams to identify market dynamics and customer segments and estimate value by segment. Here’s how:
We will lead you through a process that considers whether a new product is revolutionary, evolutionary, or me-too, and the current industry and competitive dynamics.
- Are you already a market leader or a new entrant?
- Is the market for this type of product growing?
- In what ways will your new product/service add value to customers and prospects?
- Can we quantify those drivers of value?
- How will competitors react?
We present pricing strategy options and potential impact ranges, plus a recommended new product price structure.